We are a human-centred design agency.
We design services, experiences, products and spaces making them accessible to all.
We've improved wayfinding of spaces, made digital experiences more usable, designed high-performing workspaces and developed strategies for improving customer experience, to name a few. From transport hubs to hospitals, exhibitions and attractions to renewable energy, we solve the big challenges with a human-scale approach.
Design that connects us
We're experts in human behaviour and design.
Grown over decades to inform our design of services, products and experiences, wayfinding strategy and other touchpoints where people interact with the physical or digital worlds.
Read about Our Services hereWe design the world through the human lens.
Everything begins and ends with human behaviour – our needs, wants and motivations. By viewing even the largest logistical challenges through human eyes, we make it work.
Read about Our Processes hereBecause design connects us.
Our design, driven by human behaviour connects people to experiences, to places and to process.
Read about Our Values and Our People hereCase Studies
Design that connects us
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Designing CERN’s LHCb control room fit for experimental physics
CERN
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Using Technology to Revolutionise the WICC Operation
Network Rail & South Western Railway
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Rethinking Urgent Referrals for York & Scarborough NHS Trust
York & Scarborough NHS Trust
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Mima brings human factors consulting to award-winning London Bridge Station
London Bridge Station
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A new wayfinding strategy and design for the iconic Cutty Sark
Royal Museums Greenwich
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Connecting Al Mouj to Nature with Wayfinding for Majid Al Futtaim
Majid Al Futtaim
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Designing a world class secure control room facility for Abu Dhabi Police
Abu Dhabi Police
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Creating a Digital Wayfinding App for Diriyah Season
Diriyah Season
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Wayfinding to Connect Campus Sites at University of York
University of York
Our Clients
Design that connects us